LEADER 01400cam a2200217 a 450

001 373996

003 OCoLC

005 20231023022647.0

008 210524s2021 gw a b 000 0 eng d

010 $a2022439760

020 $a9783836582285 (hbk.)

035 $a(OCoLC)1255868863

041 0 $aeng$afre$ager

050 4$aNC1002.L63$bM85 2021

082 04$a741.6$223

082 04$a744.6/3$223

090 $a741.6/M912///UM067846

100 1 $aMüller, Jens,$d1982-$3736872

245 10$aLogo beginnings /$cJens Müller.

260 $aKöln :$bTaschen,$cc2021.

300 $a432 p. :$bill. (some col.) ;$c38 cm.

504 $aIncludes bibliographical references (p. 428-429).

505 00$tThe beginnings of branding /$rJens Müller --$tReproduction /$rF.H. Ehmcke: Wahrzeichen - Warenzeichen --$tPictorial. People ;Animals ; Case study: Pathé ; Objects ; Case study: Universal Studios ; Landscape ; Case study: the Prudential Insurance Company ; Crests ; Badges ; Decorative --$tForm. Geometry ; Circle ; Case study: Opel ; Oval ; Square ; Triangle ; Rhombus ; Lines ; Cross ; Arrow ; Star --$tEffect. Angular ; Overlay ; Case study: Olivetti ; Outline ; Positive-negative ; Rays ; Case study: Shell ; Rotation ; Reflection ; Silhouette ; Stencil ; Three dimensional ; White on black --$tTypographic. A to Z ; Case study: Singer ; Two letters ; Case study: 3M ; Three letters ; Case study: NBC ; Connected letters ; Curved Type ; Words ; Case Study : Shiseido --$gBibliography ; Imprint.

650 0$aCorporate image$vCase studies.$3736874

650 0$aLogos (Symbols)$xHistory.$3736876

650 0$aTrademarks.$3141862

650 0$aTrademarks$xHistory.$3736877

650 0$aCorporate image.$3175969

700 1 $aMuller, Jens,$d1982-$3763701