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The intelligent marketer's guide to data privacythe impact of big data on customer trust /
正題名/作者 ： The intelligent marketer's guide to data privacy/ by Robert W. Palmatier, Kelly D. Martin.
其他題名 ： the impact of big data on customer trust /
作者 ： Palmatier, Robert W.
其他作者 ： Martin, Kelly D.
出版者 ： Cham :Springer International Publishing :2019.
面頁冊數 ： xx, 192 p. :ill., digital ;24 cm.
Contained By ： Springer eBooks
電子資源 ： 線上閱讀(Springer)
ISBN ： 9783030037246$q(electronic bk.)
ISBN ： 9783030037239$q(paper)
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245 14$aThe intelligent marketer's guide to data privacy$h[electronic resource] :$bthe impact of big data on customer trust /$cby Robert W. Palmatier, Kelly D. Martin.
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300 $axx, 192 p. :$bill., digital ;$c24 cm.
650 0$aCustomer relations.$3151010
650 0$aPrivacy, Right of.$3146574
650 0$aData mining$xSocial aspects.$3468527
650 0$aBig data$xSocial aspects.$3420005
650 14$aPopular Science in Business and Management.$3466977
650 24$aMarketing.$3138511
650 24$aBig Data/Analytics.$3417623
700 1 $aMartin, Kelly D.$3540327
710 2 $aSpringerLink (Online service)$3374217
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856 40$uhttps://erm.library.ntpu.edu.tw/login?url=https://doi.org/10.1007/978-3-030-03724-6$z線上閱讀(Springer)
Palmatier, Robert W.
The intelligent marketer's guide to data privacythe impact of big data on customer trust /[electronic resource] :by Robert W. Palmatier, Kelly D. Martin. - Cham :Springer International Publishing :2019. - xx, 192 p. :ill., digital ;24 cm.
ISBN: 9783030037246$q(electronic bk.)Subjects--Topical Terms:
151010
Customer relations.
LC Class. No.: HF5415.5 / .P356 2019
Dewey Class. No.: 658.812
The intelligent marketer's guide to data privacythe impact of big data on customer trust /[electronic resource] :by Robert W. Palmatier, Kelly D. Martin. - Cham :Springer International Publishing :2019. - xx, 192 p. :ill., digital ;24 cm.
ISBN: 9783030037246$q(electronic bk.)Subjects--Topical Terms:
151010
Customer relations.
LC Class. No.: HF5415.5 / .P356 2019
Dewey Class. No.: 658.812
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