後分類 X

目前查詢

歷史查詢

縮小檢索範圍

清除

進階查詢

起始以

限制條件：

在搜尋結果中查詢

清除

簡易查詢

出版年

至

分類法

書目性質

資料類型

語言

回檢索結果

加入書櫃

列印

E-mail

匯出

連結至三民網路書店

切換：

簡略
詳細(MARC)
ISBD

This is marketing /

正題名/作者： This is marketing // Seth Godin.

其他題名： This is marketing :

作者： Godin, Seth.

出版者： New York :Portfolio/Penguin,c2018.

面頁冊數： xvi, 267 p. :ill., charts ;18 cm.

標題： Marketing. -

ISBN ： 9780525542797 (pbk.)

ISBN ： 9780525540830 (hbk.)

ISBN ： 9780525540847 (ebook)

LEADER 02341nam 2200205 a 450

001 288202

008 190214s2018 nyuad b 001 0 eng d

010 $a2018041567

020 $a9780525542797 (pbk.)

020 $a9780525540830 (hbk.)

020 $a9780525540847 (ebook)

035 $a00337221

050 04$aHF5415$b.G5783 2018

082 00$a658.8$223

090 $a658.8/G544///UM062150

100 1 $aGodin, Seth.$3516625

245 10$aThis is marketing /$cSeth Godin.

246 34$aThis is marketing :$byou can't be seen until you learn to see

260 $aNew York :$bPortfolio/Penguin,$cc2018.

300 $axvi, 267 p. :$bill., charts ;$c18 cm.

504 $aIncludes bibliographical references (p. [253]-256) and index.

520 $aReal marketing isn't about racking up clicks and tweets ; it's about connection, empathy, and making a difference. Over the past quarter century, Seth Godin has taught and inspired millions of entrepreneurs, marketers, leaders, and fans from all walks of life, via his blog, online courses, lectures, and bestselling books. He is the inventor of countless ideas and phrases that have made their way into mainstream business language, from Permission Marketing to Purple Cow to Tribes to The Dip. Now, for the first time, Godin offers the core of his marketing wisdom in one accessible, timeless package. At the heart of his approach is a big idea: Great marketers don't use consumers to solve their company's problem ; they use marketing to solve other people's problems. They don't just make noise ; they make the world better. Truly powerful marketing is grounded in empathy, generosity, and emotional labor. This book teaches you how to identify your smallest viable audience ; draw on the right signals and signs to position your offering ; build trust and permission with your target market ; speak to the narratives your audience tells themselves about status, affiliation, and dominance ; spot opportunities to create and release tension ; and give people the tools to achieve their goals. It's time for marketers to stop lying, spamming, and feeling guilty about their work. It's time to stop confusing social media metrics with true connections. It's time to stop wasting money on stolen attention that won't pay off in the long run. This is marketing offers a better approach that will still apply for decades to come, no matter how the tactics of marketing continue to evolve.

650 0$aMarketing.$3138511

650 0$aBusiness & economic$xManagement.$3516626

Godin, Seth.

This is marketing /This is marketing :you can't be seen until you learn to seeSeth Godin. - New York :Portfolio/Penguin,c2018. - xvi, 267 p. :ill., charts ;18 cm.

Includes bibliographical references (p. [253]-256) and index.

Real marketing isn't about racking up clicks and tweets ; it's about connection, empathy, and making a difference. Over the past quarter century, Seth Godin has taught and inspired millions of entrepreneurs, marketers, leaders, and fans from all walks of life, via his blog, online courses, lectures, and bestselling books. He is the inventor of countless ideas and phrases that have made their way into mainstream business language, from Permission Marketing to Purple Cow to Tribes to The Dip. Now, for the first time, Godin offers the core of his marketing wisdom in one accessible, timeless package. At the heart of his approach is a big idea: Great marketers don't use consumers to solve their company's problem ; they use marketing to solve other people's problems. They don't just make noise ; they make the world better. Truly powerful marketing is grounded in empathy, generosity, and emotional labor. This book teaches you how to identify your smallest viable audience ; draw on the right signals and signs to position your offering ; build trust and permission with your target market ; speak to the narratives your audience tells themselves about status, affiliation, and dominance ; spot opportunities to create and release tension ; and give people the tools to achieve their goals. It's time for marketers to stop lying, spamming, and feeling guilty about their work. It's time to stop confusing social media metrics with true connections. It's time to stop wasting money on stolen attention that won't pay off in the long run. This is marketing offers a better approach that will still apply for decades to come, no matter how the tactics of marketing continue to evolve.

ISBN: 9780525542797 (pbk.)

LCCN: 2018041567Subjects--Topical Terms:

138511
Marketing.

LC Class. No.: HF5415 / .G5783 2018

Dewey Class. No.: 658.8