正題名/作者 : Modern marketing // Burton H. Marcus ... [et al.].
作者 : Marcus, Burton H.
其他作者 : Marcus, Burton. H.
出版者 : Taipei :the Hwa-Tai Book ,1977.
面頁冊數 : xx, 722, xx p. :ill. ;24 cm.
附註 : Originally published by New York : Random House, 1975.
ISBN : 0394317408 :
LEADER 00483nam 2200157 a 450
001 184256
008 1977 001 0 eng
020 $a0394317408 :$c(hbk.)
035 $a00221506
041 0$aeng
090 $a658.8/M334T/////00237251
100 1 $aMarcus, Burton H.$3329698
245 00$aModern marketing /$cBurton H. Marcus ... [et al.].
250 $a1st ed.
260 $aTaipei :$bthe Hwa-Tai Book ,$c1977.
300 $axx, 722, xx p. :$bill. ;$c24 cm.
300 $aReproduced in Taiwan.
500 $aOriginally published by New York : Random House, 1975.
700 1 $aMarcus, Burton. H.$3329699