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Brandjam :humanizing brands through emotional design /
正題名/作者 ： Brandjam :/ by Marc Gobe.
其他題名 ： humanizing brands through emotional design /
作者 ： Gobe, Marc.
出版者 ： New York :Allworth Press ;c2007.
面頁冊數 ： xxxii, 319 p. :ill. ;24 cm.
附註 ： Includes index.
標題 ： Commercial art. -
電子資源 ： http://www.loc.gov/catdir/toc/ecip074/2006037021.html
ISBN ： 9781581154689 (hbk.)
ISBN ： 1581154682 (hbk.)
LEADER 01467cam 2200229 a 450
001 151843
003 OCoLC
005 20081125094655.0
008 090825s2007 nyua b 001 0 eng
010 $a2006037021
020 $a9781581154689 (hbk.)
020 $a1581154682 (hbk.)
035 $a00167760
050 00$aNC997.G56$b2007
082 00$a741.6$222
090 $a741.6/G535/////UM036226
100 1 $aGobe, Marc.$3284353
245 10$aBrandjam :$bhumanizing brands through emotional design /$cby Marc Gobe.
260 $aNew York :$bAllworth Press ;$a[Boston, Mass.] :$bDesign Management Institute,$cc2007.
300 $axxxii, 319 p. :$bill. ;$c24 cm.
500 $aIncludes index.
504 $aIncludes bibliographical references (p. 311-314) and index.
505 0 $aForeword: Design is more / Yves Behar -- Introduction: Coca-Cola's new wave -- Part I. Five consumer insights: design inspiration -- Insight 1: Postmodern dreams -- Insight 2: Innovation comes from the margins -- Insight 3: Emotional design Is feminized design -- Insight 4: Welcome to the twenty-first sensory -- Insight 5: Design democracy -- Part II. Seven brand shifts: design exploration -- Shift 1: Think emotional identity -- Shift 2: Think brand iconography -- Shift 3: Think advertising as "experiences" -- Shift 4: Think retail as "advertising" -- Shift 5: Think design research -- Shift 6: Think commodity to design (not!) -- Shift 7: Think emotional customization -- Conclusion: The brandjam center.
650 0$aCommercial art.$3284355
650 0$aCommunication in design.$3222561
650 0$aBranding (Marketing)$3284356
710 2 $aDesign Management Institute (Boston, Mass.)$3284354
856 41$3Table of contents only$uhttp://www.loc.gov/catdir/toc/ecip074/2006037021.html
Gobe, Marc.
Brandjam :humanizing brands through emotional design /by Marc Gobe. - New York :Allworth Press ;c2007. - xxxii, 319 p. :ill. ;24 cm.
Includes index.
Includes bibliographical references (p. 311-314) and index.
Foreword: Design is more / Yves Behar -- Introduction: Coca-Cola's new wave -- Part I. Five consumer insights: design inspiration -- Insight 1: Postmodern dreams -- Insight 2: Innovation comes from the margins -- Insight 3: Emotional design Is feminized design -- Insight 4: Welcome to the twenty-first sensory -- Insight 5: Design democracy -- Part II. Seven brand shifts: design exploration -- Shift 1: Think emotional identity -- Shift 2: Think brand iconography -- Shift 3: Think advertising as "experiences" -- Shift 4: Think retail as "advertising" -- Shift 5: Think design research -- Shift 6: Think commodity to design (not!) -- Shift 7: Think emotional customization -- Conclusion: The brandjam center.
ISBN: 9781581154689 (hbk.)
LCCN: 2006037021Subjects--Topical Terms:
284355
Commercial art.
LC Class. No.: NC997.G56 / 2007
Dewey Class. No.: 741.6
Brandjam :humanizing brands through emotional design /by Marc Gobe. - New York :Allworth Press ;c2007. - xxxii, 319 p. :ill. ;24 cm.
Includes index.
Includes bibliographical references (p. 311-314) and index.
Foreword: Design is more / Yves Behar -- Introduction: Coca-Cola's new wave -- Part I. Five consumer insights: design inspiration -- Insight 1: Postmodern dreams -- Insight 2: Innovation comes from the margins -- Insight 3: Emotional design Is feminized design -- Insight 4: Welcome to the twenty-first sensory -- Insight 5: Design democracy -- Part II. Seven brand shifts: design exploration -- Shift 1: Think emotional identity -- Shift 2: Think brand iconography -- Shift 3: Think advertising as "experiences" -- Shift 4: Think retail as "advertising" -- Shift 5: Think design research -- Shift 6: Think commodity to design (not!) -- Shift 7: Think emotional customization -- Conclusion: The brandjam center.
ISBN: 9781581154689 (hbk.)
LCCN: 2006037021Subjects--Topical Terms:
284355
Commercial art.
LC Class. No.: NC997.G56 / 2007
Dewey Class. No.: 741.6
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