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Developing advertising with qualitative market research /
正題名/作者 ： Developing advertising with qualitative market research // Judith Wardle.
作者 ： Wardle, Judith.
出版者 ： London ;Sage,2002.
面頁冊數 ： xvi, 135 p. :ill. ;24 cm.
叢書名 ： Qualitative market research ;
標題 ： Advertising. -
ISBN ： 0761972722 (set)
LEADER 00580nam 2200169 a 450
001 130251
003 OCoLC
005 20040518110205.0
008 030113s2002 enka b 001 0 eng d
020 $a0761972722 (set)
035 $a00119412
050 4$aHF5823$b.W416 2002
090 $a658.83/W219/////UM016793
100 1 $aWardle, Judith.$3247891
245 10$aDeveloping advertising with qualitative market research /$cJudith Wardle.
260 $aLondon ;$aThousand Oaks, Calif. :$bSage,$c2002.
300 $axvi, 135 p. :$bill. ;$c24 cm.
440 0$aQualitative market research ;$v6
504 $aIncludes bibliographical references (p. [130]-132) and index.
650 0$aAdvertising.$3146871
650 0$aMarketing research.$3147148
650 0$aQualitative research.$3223638
Wardle, Judith.
Developing advertising with qualitative market research /Judith Wardle. - London ;Sage,2002. - xvi, 135 p. :ill. ;24 cm. - Qualitative market research ;6.
Includes bibliographical references (p. [130]-132) and index.
ISBN: 0761972722 (set)Subjects--Topical Terms:
146871
Advertising.
LC Class. No.: HF5823 / .W416 2002
Developing advertising with qualitative market research /Judith Wardle. - London ;Sage,2002. - xvi, 135 p. :ill. ;24 cm. - Qualitative market research ;6.
Includes bibliographical references (p. [130]-132) and index.
ISBN: 0761972722 (set)Subjects--Topical Terms:
146871
Advertising.
LC Class. No.: HF5823 / .W416 2002
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