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YouthNationbuilding remarkable brands in a youth-driven culture /
正題名/作者 ： YouthNation/ Matt Britton.
其他題名 ： building remarkable brands in a youth-driven culture /
作者 ： Britton, Matt.
出版者 ： Hoboken, NJ :John Wiley & Sons,2015.
面頁冊數 ： 1 online resource (xxv, 292 p.)
電子資源 ： 線上閱讀(Wiley online library)
ISBN ： 9781119162469 (e-book)
ISBN ： 9781118982525 (e-book)
ISBN ： 9781118981146 (hardback)
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020 $a9781118982525 (e-book)
020 $a9781118981146 (hardback)
035 $a00291447
041 0 $aeng
050 4$aHF5415.332.Y66
082 04$a658.827$223
090 $aE-BOOK/658.827///UE008115
100 1 $aBritton, Matt.$3437672
245 10$aYouthNation$h[electronic resource] :$bbuilding remarkable brands in a youth-driven culture /$cMatt Britton.
260 $aHoboken, NJ :$bJohn Wiley & Sons,$c2015.
300 $a1 online resource (xxv, 292 p.)
504 $aIncludes bibliographical references and index.
588 0 $aVendor-supplied metadata.
588 $aDescription based on print version record.
650 0$aYoung adult consumers.$3342674
650 0$aMarketing.$3138511
650 0$aAdvertising.$3146871
650 0$aTarget marketing.$3366278
650 0$aYoung adults$xConduct of life.$3342676
856 40$uhttps://erm.library.ntpu.edu.tw/login?url=http://onlinelibrary.wiley.com/book/10.1002/9781119162469$z線上閱讀(Wiley online library)
Britton, Matt.
YouthNationbuilding remarkable brands in a youth-driven culture /[electronic resource] :Matt Britton. - Hoboken, NJ :John Wiley & Sons,2015. - 1 online resource (xxv, 292 p.)
Includes bibliographical references and index.
ISBN: 9781119162469 (e-book)Subjects--Topical Terms:
342674
Young adult consumers.
LC Class. No.: HF5415.332.Y66
Dewey Class. No.: 658.827
YouthNationbuilding remarkable brands in a youth-driven culture /[electronic resource] :Matt Britton. - Hoboken, NJ :John Wiley & Sons,2015. - 1 online resource (xxv, 292 p.)
Includes bibliographical references and index.
ISBN: 9781119162469 (e-book)Subjects--Topical Terms:
342674
Young adult consumers.
LC Class. No.: HF5415.332.Y66
Dewey Class. No.: 658.827
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