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Blue ocean strategyhow to create uncontested market space and make the competition irrelevant /
正題名/作者 ： Blue ocean strategy/ W. Chan Kim, Renee Mauborgne.
其他題名 ： how to create uncontested market space and make the competition irrelevant /
作者 ： Kim, W. Chan.
其他作者 ： Mauborgne, Renee.
出版者 ： Boston, Mass. :Harvard Business School Press,c2005.
面頁冊數 ： xv, 240 p. :ill. ;25 cm.
標題 ： New products. -
電子資源 ： 線上閱讀(EBSCO)
ISBN ： 1417589051 (electronic bk.)
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504 $aIncludes bibliographical references (p. [223]-229) and index.
505 0 $aCreating blue oceans -- Analytical tools and frameworks -- Reconstruct market boundaries -- Focus on the big picture, not the numbers -- Reach beyond existing demand -- Get the strategic sequence right -- Overcome key organizational hurdles -- Build execution into strategy -- The sustainability and renewal of blue ocean strategy.
533 $aElectronic reproduction.$bBoulder, Colo. :$cNetLibrary,$d2005.$nAvailable via World Wide Web.$nAccess may be limited to NetLibrary affiliated libraries.
650 0$aNew products.$3147626
650 0$aMarket segmentation.$3172924
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856 4 $3Bibliographic record display$uhttps://erm.library.ntpu.edu.tw/login?url=http://www.netLibrary.com/urlapi.asp?action=summary&v=1&bookid=129668$z線上閱讀(EBSCO)
Kim, W. Chan.
Blue ocean strategyhow to create uncontested market space and make the competition irrelevant /[electronic resource] :W. Chan Kim, Renee Mauborgne. - Boston, Mass. :Harvard Business School Press,c2005. - xv, 240 p. :ill. ;25 cm.
Includes bibliographical references (p. [223]-229) and index.
Creating blue oceans -- Analytical tools and frameworks -- Reconstruct market boundaries -- Focus on the big picture, not the numbers -- Reach beyond existing demand -- Get the strategic sequence right -- Overcome key organizational hurdles -- Build execution into strategy -- The sustainability and renewal of blue ocean strategy.
Electronic reproduction.
Boulder, Colo. :
NetLibrary,
2005.
Available via World Wide Web.
ISBN: 1417589051 (electronic bk.)Subjects--Topical Terms:
147626
New products.
Index Terms--Genre/Form:
259160
Electronic books.
LC Class. No.: HF5415.153 / .K53 2005eb
Dewey Class. No.: 658.8/02
Blue ocean strategyhow to create uncontested market space and make the competition irrelevant /[electronic resource] :W. Chan Kim, Renee Mauborgne. - Boston, Mass. :Harvard Business School Press,c2005. - xv, 240 p. :ill. ;25 cm.
Includes bibliographical references (p. [223]-229) and index.
Creating blue oceans -- Analytical tools and frameworks -- Reconstruct market boundaries -- Focus on the big picture, not the numbers -- Reach beyond existing demand -- Get the strategic sequence right -- Overcome key organizational hurdles -- Build execution into strategy -- The sustainability and renewal of blue ocean strategy.
Electronic reproduction.
Boulder, Colo. :
NetLibrary,
2005.
Available via World Wide Web.
ISBN: 1417589051 (electronic bk.)Subjects--Topical Terms:
147626
New products.
Index Terms--Genre/Form:
259160
Electronic books.
LC Class. No.: HF5415.153 / .K53 2005eb
Dewey Class. No.: 658.8/02
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