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The fast forward MBA in marketing /
正題名/作者 ： The fast forward MBA in marketing // Dallas Murphy.
作者 ： Murphy, Dallas.
出版者 ： New York :J. Wiley,c1997.
面頁冊數 ： x, 278 p. :ill. ;26 cm.
叢書名 ： The fast forward MBA series.
標題 ： Marketing - Handbooks, manuals, etc. -
ISBN ： 0471166162 (alk. paper) :
LEADER 00580nam 2200181 a 450
001 116829
005 19971218080752.5
008 961122s1997 nyua f 001 0 eng
010 $a 96040005
020 $a0471166162 (alk. paper) :$cNT$438
035 $a00081259
050 00$aHF5415$b.M834 1997
082 00$a658.8$221
090 $a658.8/M952/////UM003046
100 1 $aMurphy, Dallas.$3220262
245 14$aThe fast forward MBA in marketing /$cDallas Murphy.
260 $aNew York :$bJ. Wiley,$cc1997.
300 $ax, 278 p. :$bill. ;$c26 cm.
440 4$aThe fast forward MBA series.
504 $aIncludes bibliographical references (p. 245-247) and index.
650 0$aMarketing$xHandbooks, manuals, etc.$3220263
Murphy, Dallas.
The fast forward MBA in marketing /Dallas Murphy. - New York :J. Wiley,c1997. - x, 278 p. :ill. ;26 cm. - The fast forward MBA series..
Includes bibliographical references (p. 245-247) and index.
ISBN: 0471166162 (alk. paper) :NT$438
LCCN: 96040005Subjects--Topical Terms:
220263
Marketing
--Handbooks, manuals, etc.
LC Class. No.: HF5415 / .M834 1997
Dewey Class. No.: 658.8
The fast forward MBA in marketing /Dallas Murphy. - New York :J. Wiley,c1997. - x, 278 p. :ill. ;26 cm. - The fast forward MBA series..
Includes bibliographical references (p. 245-247) and index.
ISBN: 0471166162 (alk. paper) :NT$438
LCCN: 96040005Subjects--Topical Terms:
220263
Marketing
--Handbooks, manuals, etc.
LC Class. No.: HF5415 / .M834 1997
Dewey Class. No.: 658.8
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