後分類 X

目前查詢

歷史查詢

縮小檢索範圍

清除

進階查詢

起始以

限制條件：

在搜尋結果中查詢

清除

簡易查詢

出版年

至

分類法

書目性質

資料類型

語言

回檢索結果

加入書櫃

列印

E-mail

匯出

Marketing food to children and adolescents :a review of industry expenditures, activities, and self-regulation /

連結至三民網路書店

切換：

簡略
詳細(MARC)
ISBD

Marketing food to children and adolescents :a review of industry expenditures, activities, and self-regulation /

正題名/作者： Marketing food to children and adolescents :/ Nicoletta A. Wilks, editor.

其他題名： a review of industry expenditures, activities, and self-regulation /

其他作者： Wilks, Nicoletta A.

出版者： New York :Nova Science Publishers,c2009.

面頁冊數： 110 p. :ill. (some col.) ;27 cm.

標題： Food industry and trade - Self-regulation - United States. -

ISBN ： 9781606929131 (hbk.)

ISBN ： 1606929135 (hbk.)

LEADER 02403cam 2200229 a 450

001 156478

003 OCoLC

005 20100323012339.0

008 100521s2009 nyua b 001 0 eng d

010 $a2009502070

020 $a9781606929131 (hbk.)

020 $a1606929135 (hbk.)

035 $a00176155

050 00$aHD9004$b.M355 2009

082 00$a664.0068/8$222

090 $a664.00688/M341/////UM038513

245 00$aMarketing food to children and adolescents :$ba review of industry expenditures, activities, and self-regulation /$cNicoletta A. Wilks, editor.

260 $aNew York :$bNova Science Publishers,$cc2009.

300 $a110 p. :$bill. (some col.) ;$c27 cm.

490 1 $aFood and beverage consumption and health series

504 $aIncludes bibliographical references (p. [85]-101) and index.

505 0 $aExpenditures for marketing food to children and adesecents -- Food marketing activities directed to children and adolescents -- Assessment of food company health initiatives and recommendations.

520 $a"This book explores the concern about the dramatic increase in childhood obesity in the United States which has prompted Congress to request that the Federal Trade Commission conduct a study of food and beverage marketing to children and adolescents. The results of that study - an analysis of 2006 expenditures and activities by 44 companies - are presented here. Included are not only the traditional measured media - television, radio, and print, but also activities on the Internet and other new electronic media, as well as previously unmeasured forms of marketing to young people, such as packaging, in-store advertising, event sponsorship, and promotions that take place in schools. Integrated advertising campaigns that combine several of these techniques and often involve cross-promotions - linking a food or beverage to a licensed character, a new movie, or a popular television program, dominate today's landscape of advertising to youth. The data presented in this book tell the story of food and beverage marketing in a year just preceding, or early in the development of, industry self-regulatory activities designed to reduce or change the profile of such marketing to children. Furthermore, this book, which compiles information not previously assembled or available to the research community, may serve as a benchmark for measuring future progress with respect to these initiatives."--Publisher's description.

650 0$aFood industry and trade$xSelf-regulation$zUnited States.$3291076

650 0$aGrocery trade$xSelf-regulation$zUnited States.$3291077

650 0$aAdvertising$xFood$xCosts.$3291078

650 0$aFood$xMarketing$xCosts.$3291079

650 0$aTarget marketing$xResearch$zUnited States.$3291080

650 0$aAdvertising and children$xResearch$zUnited States.$3291081

700 1 $aWilks, Nicoletta A.$3291073

830 0$aFood and beverage consumption and health series.$3291052

Marketing food to children and adolescents :a review of industry expenditures, activities, and self-regulation /Nicoletta A. Wilks, editor. - New York :Nova Science Publishers,c2009. - 110 p. :ill. (some col.) ;27 cm. - Food and beverage consumption and health series. - Food and beverage consumption and health series..

Includes bibliographical references (p. [85]-101) and index.

Expenditures for marketing food to children and adesecents -- Food marketing activities directed to children and adolescents -- Assessment of food company health initiatives and recommendations.

"This book explores the concern about the dramatic increase in childhood obesity in the United States which has prompted Congress to request that the Federal Trade Commission conduct a study of food and beverage marketing to children and adolescents. The results of that study - an analysis of 2006 expenditures and activities by 44 companies - are presented here. Included are not only the traditional measured media - television, radio, and print, but also activities on the Internet and other new electronic media, as well as previously unmeasured forms of marketing to young people, such as packaging, in-store advertising, event sponsorship, and promotions that take place in schools. Integrated advertising campaigns that combine several of these techniques and often involve cross-promotions - linking a food or beverage to a licensed character, a new movie, or a popular television program, dominate today's landscape of advertising to youth. The data presented in this book tell the story of food and beverage marketing in a year just preceding, or early in the development of, industry self-regulatory activities designed to reduce or change the profile of such marketing to children. Furthermore, this book, which compiles information not previously assembled or available to the research community, may serve as a benchmark for measuring future progress with respect to these initiatives."--Publisher's description.

ISBN: 9781606929131 (hbk.)

LCCN: 2009502070Subjects--Topical Terms:

291076
Food industry and trade
--Self-regulation--United States.

LC Class. No.: HD9004 / .M355 2009

Dewey Class. No.: 664.0068/8