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Marketing /
正題名/作者 ： Marketing // David W. Cravens, Robert B. Woodruff.
作者 ： Cravens, David W.
其他作者 ： Woodruff, Robert B.
出版者 ： Reading, Mass. :Addison-Wesley Pub. Co.,c1986.
面頁冊數 ： xxiii, 818 p. :ill. ;29 cm.
標題 ： Marketing. -
ISBN ： 0201108402 :
LEADER 00478nam 2200157 a 450
001 76508
008 841107s1986 maua b 00110 eng
010 $a 84024357
020 $a0201108402 :$c$29.95
035 $a00010254
050 0 $aHF5415$b.C6943 1986
082 0 $a658.8$219
090 $a658.8/C855/////501741
100 10$aCravens, David W.$3139773
245 10$aMarketing /$cDavid W. Cravens, Robert B. Woodruff.
260 0 $aReading, Mass. :$bAddison-Wesley Pub. Co.,$cc1986.
300 $axxiii, 818 p. :$bill. ;$c29 cm.
504 $aIncludes bibliographies and indexes.
650 0$aMarketing.$3138511
700 10$aWoodruff, Robert B.$3139774
Cravens, David W.
Marketing /David W. Cravens, Robert B. Woodruff. - Reading, Mass. :Addison-Wesley Pub. Co.,c1986. - xxiii, 818 p. :ill. ;29 cm.
Includes bibliographies and indexes.
ISBN: 0201108402 :$29.95
LCCN: 84024357Subjects--Topical Terms:
138511
Marketing.
LC Class. No.: HF5415 / .C6943 1986
Dewey Class. No.: 658.8
Marketing /David W. Cravens, Robert B. Woodruff. - Reading, Mass. :Addison-Wesley Pub. Co.,c1986. - xxiii, 818 p. :ill. ;29 cm.
Includes bibliographies and indexes.
ISBN: 0201108402 :$29.95
LCCN: 84024357Subjects--Topical Terms:
138511
Marketing.
LC Class. No.: HF5415 / .C6943 1986
Dewey Class. No.: 658.8
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