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Strategic management in the media :from theory to practice /
正題名/作者 ： Strategic management in the media :/ Lucy Kung.
其他題名 ： from theory to practice /
作者 ： Kung, Lucy.
出版者 ： London ;SAGE,2008.
面頁冊數 ： 248 p. :ill. ;25 cm.
標題 ： Mass media - Management. -
ISBN ： 9781412903127 (hbk.)
ISBN ： 1412903122 (hbk.)
ISBN ： 9781412903134 (pbk.)
ISBN ： 1412903130 (pbk.)
LEADER 00692cam 2200217 a 450
001 143731
003 OCoLC
005 20081007013736.0
008 081210s2008 enka b 001 0 eng
010 $a2007938105
020 $a9781412903127 (hbk.)
020 $a1412903122 (hbk.)
020 $a9781412903134 (pbk.)
020 $a1412903130 (pbk.)
035 $a00151514
050 00$aP96.M34$bK86 2008
082 00$a302.23068$222
090 $a302.23/K962/////UM033618
100 1 $aKung, Lucy.$3272525
245 10$aStrategic management in the media :$bfrom theory to practice /$cLucy Kung.
260 $aLondon ;$aThousand Oaks, Calif. :$bSAGE,$c2008.
300 $a248 p. :$bill. ;$c25 cm.
504 $aIncludes bibliographical references (p. [224]-239) and index.
650 0$aMass media$xManagement.$3142076
650 0$aStrategic planning.$3139500
Kung, Lucy.
Strategic management in the media :from theory to practice /Lucy Kung. - London ;SAGE,2008. - 248 p. :ill. ;25 cm.
Includes bibliographical references (p. [224]-239) and index.
ISBN: 9781412903127 (hbk.)
LCCN: 2007938105Subjects--Topical Terms:
142076
Mass media
--Management.
LC Class. No.: P96.M34 / K86 2008
Dewey Class. No.: 302.23068
Strategic management in the media :from theory to practice /Lucy Kung. - London ;SAGE,2008. - 248 p. :ill. ;25 cm.
Includes bibliographical references (p. [224]-239) and index.
ISBN: 9781412903127 (hbk.)
LCCN: 2007938105Subjects--Topical Terms:
142076
Mass media
--Management.
LC Class. No.: P96.M34 / K86 2008
Dewey Class. No.: 302.23068
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