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Reframe the marketplacethe total market approach to reaching the new majority /
正題名/作者 ： Reframe the marketplace/ Jeffrey L. Bowman with Jeremy Katz.
其他題名 ： the total market approach to reaching the new majority /
作者 ： Bowman, Jeffrey L.,
其他作者 ： Katz, Jeremy,
出版者 ： Hoboken :John Wiley and Sons,2015.
面頁冊數 ： 1 online resource.
附註 ： Includes index.
電子資源 ： 線上閱讀(Wiley online library)
ISBN ： 9781119176329 (e-book)
ISBN ： 9781119100263 (e-book)
ISBN ： 9781119100256 (hardback)
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001 245156
005 20151116144552.0
008 161230s2015 nju o 001 0 eng d
010 $a 2015035004
020 $a9781119176329 (e-book)
020 $a9781119100263 (e-book)
020 $a9781119100256 (hardback)
035 $a00291098
041 0 $aeng
050 10$aHF5415.332.M56
082 00$a658.8008$223
090 $aE-BOOK/658.8008///UE007767
100 1 $aBowman, Jeffrey L.,$d1970-$3436865
245 10$aReframe the marketplace$h[electronic resource] :$bthe total market approach to reaching the new majority /$cJeffrey L. Bowman with Jeremy Katz.
260 $aHoboken :$bJohn Wiley and Sons,$c2015.
300 $a1 online resource.
500 $aIncludes index.
588 $aDescription based on print version record and CIP data provided by publisher; resource not viewed.
650 0$aMinority consumers.$3436867
650 0$aMarketing$vCross-cultural studies.$3436868
700 1 $aKatz, Jeremy,$d1969-$3436866
856 40$uhttps://erm.library.ntpu.edu.tw/login?url=http://onlinelibrary.wiley.com/book/10.1002/9781119176329$z線上閱讀(Wiley online library)
Bowman, Jeffrey L.,1970-
Reframe the marketplacethe total market approach to reaching the new majority /[electronic resource] :Jeffrey L. Bowman with Jeremy Katz. - Hoboken :John Wiley and Sons,2015. - 1 online resource.
Includes index.
ISBN: 9781119176329 (e-book)
LCCN: 2015035004Subjects--Topical Terms:
436867
Minority consumers.
LC Class. No.: HF5415.332.M56
Dewey Class. No.: 658.8008
Reframe the marketplacethe total market approach to reaching the new majority /[electronic resource] :Jeffrey L. Bowman with Jeremy Katz. - Hoboken :John Wiley and Sons,2015. - 1 online resource.
Includes index.
ISBN: 9781119176329 (e-book)
LCCN: 2015035004Subjects--Topical Terms:
436867
Minority consumers.
LC Class. No.: HF5415.332.M56
Dewey Class. No.: 658.8008
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