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The right sensory mixdecoding customers' behavior and preferences /
正題名/作者 ： The right sensory mix/ by Diana Derval.
其他題名 ： decoding customers' behavior and preferences /
作者 ： Derval, Diana.
出版者 ： Berlin, Heidelberg :Springer,2022.
面頁冊數 ： xxvii, 322 p. :ill. (chiefly col.), digital ;24 cm.
Contained By ： Springer Nature eBook
標題 ： Consumers' preferences. -
電子資源 ： 線上閱讀(Springer)
ISBN ： 9783662637951
ISBN ： 9783662637944
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650 0$aSenses and sensation.$3147054
650 0$aConsumer behavior$xPsychological aspects.$3288768
650 0$aTarget marketing.$3366278
650 0$aProduct differentiation.$3664934
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Derval, Diana.
The right sensory mixdecoding customers' behavior and preferences /[electronic resource] :by Diana Derval. - 2nd ed. - Berlin, Heidelberg :Springer,2022. - xxvii, 322 p. :ill. (chiefly col.), digital ;24 cm. - Management for professionals,2192-810X. - Management for professionals..
ISBN: 9783662637951Subjects--Topical Terms:
140676
Consumers' preferences.
LC Class. No.: HF5415.32 / .D47 2022
Dewey Class. No.: 658.8342
The right sensory mixdecoding customers' behavior and preferences /[electronic resource] :by Diana Derval. - 2nd ed. - Berlin, Heidelberg :Springer,2022. - xxvii, 322 p. :ill. (chiefly col.), digital ;24 cm. - Management for professionals,2192-810X. - Management for professionals..
ISBN: 9783662637951Subjects--Topical Terms:
140676
Consumers' preferences.
LC Class. No.: HF5415.32 / .D47 2022
Dewey Class. No.: 658.8342
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