切換：
- 簡略
- 詳細(MARC)
- ISBD
-
Designing luxury brandsthe science of pleasing customers' senses /
正題名/作者 ： Designing luxury brands/ by Diana Derval.
其他題名 ： the science of pleasing customers' senses /
作者 ： Derval, Diana.
出版者 ： Cham :Springer International Publishing :2018.
面頁冊數 ： xxii, 170 p. :ill., digital ;24 cm.
Contained By ： Springer eBooks
標題 ： Branding (Marketing) - Management. -
電子資源 ： 線上閱讀(Springer)
ISBN ： 9783319715575$q(electronic bk.)
ISBN ： 9783319715551$q(paper)
LEADER 01005cmm 2200217 a 450
001 286650
008 180413s2018 gw s 0 eng d
020 $a9783319715575$q(electronic bk.)
020 $a9783319715551$q(paper)
035 $a00335643
041 0 $aeng
050 4$aHF5415.1255
082 04$a658.827$223
090 $aE-BOOK/658.827///UE029397
100 1 $aDerval, Diana.$3512952
245 10$aDesigning luxury brands$h[electronic resource] :$bthe science of pleasing customers' senses /$cby Diana Derval.
260 $aCham :$bSpringer International Publishing :$bImprint: Springer,$c2018.
300 $axxii, 170 p. :$bill., digital ;$c24 cm.
490 1 $aManagement for professionals,$x2192-8096
505 0 $aUnderstanding Luxury Shoppers -- Identifying Profitable Markets -- Finding the Right Positioning -- Designing Luxury Brands -- Expanding Luxury Brands Internationally -- Building Iconic Brands.
650 0$aBranding (Marketing)$xManagement.$3502065
650 0$aLuxury goods industry$xCustomer services.$3512954
650 0$aBrand name products.$3216844
650 14$aBusiness and Management.$3403182
650 24$aBranding.$3472715
650 24$aLuxury.$3227499
650 24$aNeurosciences.$3229973
650 24$aAnthropology.$3201072
650 24$aConsumer Behavior.$3466637
650 24$aInternational Business.$3403225
710 2 $aSpringerLink (Online service)$3374217
773 0 $tSpringer eBooks
830 0$aManagement for professionals.$3401887
856 40$uhttps://erm.library.ntpu.edu.tw/login?url=http://dx.doi.org/10.1007/978-3-319-71557-5$z線上閱讀(Springer)
950 $aBusiness and Management (Springer-41169)
Derval, Diana.
Designing luxury brandsthe science of pleasing customers' senses /[electronic resource] :by Diana Derval. - Cham :Springer International Publishing :2018. - xxii, 170 p. :ill., digital ;24 cm. - Management for professionals,2192-8096. - Management for professionals..
Understanding Luxury Shoppers -- Identifying Profitable Markets -- Finding the Right Positioning -- Designing Luxury Brands -- Expanding Luxury Brands Internationally -- Building Iconic Brands.
ISBN: 9783319715575$q(electronic bk.)Subjects--Topical Terms:
502065
Branding (Marketing)
--Management.
LC Class. No.: HF5415.1255
Dewey Class. No.: 658.827
Designing luxury brandsthe science of pleasing customers' senses /[electronic resource] :by Diana Derval. - Cham :Springer International Publishing :2018. - xxii, 170 p. :ill., digital ;24 cm. - Management for professionals,2192-8096. - Management for professionals..
Understanding Luxury Shoppers -- Identifying Profitable Markets -- Finding the Right Positioning -- Designing Luxury Brands -- Expanding Luxury Brands Internationally -- Building Iconic Brands.
ISBN: 9783319715575$q(electronic bk.)Subjects--Topical Terms:
502065
Branding (Marketing)
--Management.
LC Class. No.: HF5415.1255
Dewey Class. No.: 658.827
- 館藏(1)
- 心得(0)
- 標籤
- 相同喜好的讀者(0)
- 相關資料(0)
發表心得