正題名/作者 : Product differentiation and non-price competition // Norman J. Ireland.
作者 : Ireland, Norman J.
出版者 : Oxford, UK ;Basil Blackwell,1987.
面頁冊數 : 192 p. :ill. ;24 cm.
附註 : Spine title: Product differentiation & non-price competition.
ISBN : 0631138463
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100 10$aIreland, Norman J.$3223038
245 10$aProduct differentiation and non-price competition /$cNorman J. Ireland.
260 0 $aOxford, UK ;$aNew York, NY, USA :$bBasil Blackwell,$c1987.
300 $a192 p. :$bill. ;$c24 cm.
500 $aSpine title: Product differentiation & non-price competition.
500 $aIncludes index.
504 $aBibliography: p. [179]-188.
650 0$aProduct management.$3158444
650 0$aCompetition.$3140461
650 0$aPrices.$3142726
650 0$aMarketing.$3138511
740 01$aProduct differentiation & non-price competition.