正題名/作者 : Environmental marketing :/ Michael Jay Polonsky, Alma T. Mintu-Wimsatt, editors.
其他題名 : strategies, practice, theory, and research /
其他作者 : Polonsky, Michael Jay.
出版者 : New York :Haworth Press,c1995.
面頁冊數 : xxii, 415 p. :ill. ;23 cm.
標題 : Green marketing. -
ISBN : 1560249285 (hdk.) :
LEADER 00617nam 2200193 a 450
001 103907
003 DLC
005 19950810070724.2
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245 00$aEnvironmental marketing :$bstrategies, practice, theory, and research /$cMichael Jay Polonsky, Alma T. Mintu-Wimsatt, editors.
260 $aNew York :$bHaworth Press,$cc1995.
300 $axxii, 415 p. :$bill. ;$c23 cm.
490 0 $aHaworth marketing resources
650 0 $aGreen marketing.$3173017
650 0 $aProduct management$xEnvironmental aspects.$3167386
650 0 $aSocial responsibility of business.$3166934
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700 2 $aMintu-Wimsatt, Alma T.$3198237
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